ride free

From California to South Dakota (by way of 5000 miles, if I know the Iron Monks) Hofey's on his way to Sturgis' 70th Anniversary Rally. Two wild and woolly weeks of adventure on the open road. By motorcycle. Am I jealous? As all you-know-what. Ride free and come home safe, Iron Hofey. Remember, you're the father of my trailer and I love you.

Iron Hofey

Iron Hofey

Hofey's Ride

Follow Hofey's progress, pinpointed daily on Google Maps

July 30 290 miles
Packed up, strapped down, and chomping at the bit by 8:00am. For Hofey, the adventure begins in San Rafael, California. He joins his riding buddies - George, Dan, Dave and Chris - and the first day is spent getting out of town and into the wilderness and adjusting to the road. Leg cramping and camping top off the day at peaceful Twin Lakes in the Eastern Sierra, near Mono Lake. Day's end: Bridgeport, California.

July 31 370-400 miles
After riding the cool hours of the morning, it's breakfast time in Lee Vining, California, then on into the desert with NO GAS FOR 190 MILES to Tonopah, Nevada. Top temp for the day about 95 degrees. Riding is bearable in a thoroughly water-soaked shirt. Is it a mirage? No, it's Rachel, Nevada, Area 51 and UFO country, where a sun-baked biker can cool his flying object at the Little A'Le'Inn. (Get it?) Day's end: Caliente, Nevada.

August 1 360 miles
The first stop of the day is for coffee at 8:00am (after riding 75 miles already) at Cedar City, Utah. Then off again to behold the flaming red canyons of Cedar Breaks and Capitol Reef (← catch those videos) two of Utah's magnificent national parks. Weather, perfect. But after a long day, rather than pitch tents, the boys slack overnight in a motel and are dead to the world by 9:30. Day's end: Price, Utah.

August 2 419 miles
They're up 'n' at 'em early again, for another spectacular day of riding, first through Green River, Utah then the ever amazing Moab, Utah. Eventually the road takes them across the state line and into Grand Junction, Colorado, then Gateway, Colorado, and Ridgway, Colorado, for some of the most exciting trails of the wild west. The weather is pretty exciting too - no less than three thunderstorms. But that's why real bikers do this sort of thing. Day's end: Montrose, Colorado.

August 3 324 miles
Today's journey leads further north into the higher elevations and thinner air of the Rocky Mountains. First wet-yer-whistlestop is Crawford, Colorado. By 9:30 it's Hotchkiss, Colorado, 10:30: Paonia, Colorado, 11:30: Carbondale, Colorado. When you hit celcius and have to pull on your chaps and earflaps in August, you know you're in the Rockies. By 2:30 they've reached the well-heeled boot town of Aspen, Colorado (where Hofey has a Kevin Costner sighting), then it's over the Continental Divide through Independence Pass at 12,095 feet, then down to Leadville, Colorado at a mere 10,152 feet. The entire day is packed with amazing sights. Did I mention how envious I am? Well, perhaps I'm not. After getting separated from the group, Hofey spots a mean thunderbumper looming ahead and pulls over to put on his rain gear and hide in a gas station. He waits. It pours. Then off in the distance come the others, completely drenched. He just smiles. They all decide to turn in early and he and George head for a motel in town. The others camp in the rain. He phones me at 8:00pm to say he's looking at a rainbow when suddenly it's pierced by lightening. He's ready for bed and it's not even sundown. Night night, Hofey. Sleep tight and don't let George bite. Day's end: Kremmling, Colorado.

August 4 262 miles
Following a late breakfast (after what must have been a rough night for the campers) our merry band of bikers set forth at 8:30. About an hour later, outside of Steamboat Springs, Colorado, the inevitable Iron Monk event takes place - somebody's bike breaks down. So, while Chris makes repairs, Hofey repairs to the golf course. (Well it just goes to show you, it's always something, if it's not a bike widow it's a golf widow.) By 11:00, Chris's bike makes a miraculous recovery and off they go to Walden, Colorado. Then they snake their way around the Poudre River Canyon and turn north across another state line with the Medicine Bow Mountains to the west and the Laramie Mountains to the east. Unfortunately, the trials and tribulations of the day are not over. About 3:00, along comes a Category 5 with blinding rain, hail, snow and 50 mph winds. So they just hole up in a gas station for an hour and wait. Once the storm blows over, the ride is magnificent. Finally by 5:00, with the day's destination reached, no time is wasted finding a fleabag motel and a close by saloon. Hofey, however, has another idea. Sushi. Right next door. Best in the world. Where else but in the Great North West? Day's end: Laramie, Wyoming.

August 5 456 miles
According to Chris, Hofey tossed and turned and talked in his sleep all night, at one point shouting "Take your medication!" Hmm musta been something he ate. One cowpoke octopus sashimi too many, I reckon. Nevertheless, the day begins early over Route 130 and by 7:30am the Monks are in Centennial, Wyoming for breakfast. No particular route is planned but they head toward the Upper Platte River Valley across the Snowy Range Scenic Byway and, true to Iron Monk form, in the exact opposite direction of Sturgis. For not knowing where they're going, they certainly go. This is cattle country, flat and dusty. Not much to see here, folks, git along. Unhindered by rain all day, they travel a couple hundred miles to Lander, Wyoming. From here they follow the Bighorn River into injun territory, or rather, the Wind River Indian Reservation, to Riverton, Wyoming. Continuing northeast, they cross the Boysen Reservoir to Shoshoni, Wyoming, then straight up the valley between the Absaroka Range and the Bighorn Mountains. Bighorns? Yup, they're everywhere - deer, elk, buffalo, and cattle by the thousands. The mighty Iron Cowpokes try to make it to Red Lodge but by 6:00pm they're ready to pitch camp. That's okay. They rode all the way up the state of Wyoming. And they can see Beartooth where seldom is heard a discouraging word and the skies are not cloudy all day. Not a drop. Day's end: Cody, Wyoming.

August 6 112 miles
Today Hofey veers off on his own. The rest of the Iron Monks visit the Buffalo Bill Museum in Cody, then split for Red Lodge, Montana. Hofey goes further north through Yellowstone Country to see his buddy Ed, who takes him flying over the area, yes flying, in his Cessna 150. And the word today: No Sturgis. Well maybe. Stay tuned... Abort! By afternoon Sturgis is back on. Hofey and Ed and two of Ed's buddies, all bikers, are planning to meet the Iron Monks in Sturgis. After slurping 3 beers for 3 dollars at a garage-turned-brewery, then supervising the installation of a new lawn (heh), the day finishes with Ed's lip smacking mouthwatering barbecued ribs on the grill, corn-on-the-cob and homemade potato salad. What hospitality! Not to mention a place to sleep. Hofey heaven. Day's end: Billings, Montana.

August 7 308 miles
In expectation of a hot dusty ride, Hofey, Ed, Jerry and Jim (heretofor known as The Flying Pistons) leave Billings shortly after 7:00am. Hofey had a great night's sleep and he's ready to roll eastward for the rally. He's been seeing bikers everywhere for days, but now the place is crawling with them. By 9:00am they've passed through Little Bighorn Battlefield by way of Custer's Last Loop and the Pistons fly into Sturgis midafternoon. For 10 bucks they grab a spot to pitch their tents, 8 miles north of Sturgis, at the Broken Spoke Campground. Massive swimming pool, 10-12 food vendors. Hofey has no complaints except for one - the women without clothes who should have clothes. Avert your eyes, Hofey, avert your eyes! Day's end: Sturgis, South Dakota.

August 8 116 miles
This is it. Hog heaven. Sturgis was the first of the biker rallies and, after 70 years, it's still going strong. In testament to that, two days before the event the place is already packed. Because of the anniversary, they're expecting an estimated 800,000. The actual crowd count won't be determined until after the event, when the sewage is measured. No shit, er, really. From what I saw at the 60th, this is what it's about: a motorcycle mecca, a carnival, a freak show, a city-wide saloon, a vendor's paradise, a strip mall and a strip joint. In one word: Testosterone. If it gets to you, get out of town. There's some great road out there.

Early morning and it's already hot and humid. Hofey takes his bike out for a spin to Rapid City, South Dakota and returns to camp drenched in sweat. Between siestas, the pool is the place to be. The Monks are now here, so Hofey cruises back into town with his eyes peeled. He spots George, Dan and Chris and they hang out looking at trailers. Right about now one with some air-conditioning must be look pretty good. Like the one you have waiting for you back home, Hofey. You know, the one with the special attachment? Day's end: Sturgis, South Dakota.

August 9 157 miles
Hofey calls at 8:00am, tells me to look up:"MSEPevents.com" and enter event code 10112, frame 190. Someone just caught him in the act of riding. What a racket. You can't even look at it without registering your email address and then they want you to buy it. The Flying Pistons are off to see the bike shows but Hofey breaks off solo again. He'd rather see Mount Rushmore and Crazy Horse. (Are you out there T?) If you stand still it's blistering but if you ride you catch a breeze. That translates to gorgeous. So he rides to Deadwood, South Dakota too. Swings back around 4:00. I get another call from him and he's sitting in his tent with 40 mph winds. Suddenly we lose connection and I figure he blew away. This is repeated several times before we can actually speak to each other. He wants me to call him tomorrow morning at 6:00 to wake him up. Looks like they've seen enough that they can come home. Of course that means another 4-5 days riding. Better get a good night's sleep. Yes, I'll wake you up. Day's end: Sturgis, South Dakota.

August 10 486 miles
When I talk to Hofey at 6:00 the others are still asleep. Three hours later he calls from the road to say he's lost them and they're not returning his calls. By 9:45 he's heading west by himself on Route 212 toward Yellowstone. In my inimitably helpful manner, I warn him about two escaped killers who've made their way into the area from Arizona. (You can't make this stuff up.) He'll be shooting for Sheridan, Wyoming. At 2:30 he stops in Billings and, within minutes of taking off, Chris calls. So Hofey has been found and all the Iron Monks are traveling together over 90 West to Holter Lake, Montana. Well ain't that great; Holter Lake, where a deadly shoot-out took place in 1987 with two other dangerous fugitives. Can't make it up. At 6:00pm a call comes in from the Corral Motel and, yes I will accept charges. Didn't make it to Holter Lake *whew* but they have nevertheless put a respectable 486 miles onto their mileage. Day's end: Harlowton, Montana

August 11 478 miles
Well, this morning the Monks are behaving themselves, playing very nicely together, no one left behind, yet. They ride across Route 12 the entire day, through half of Montana, one big ass state. Route 12 follows the course of the Lewis & Clark Expedition of 1804-1806, where signs detail the route at several points. The surrounding forests and mountains make for spectacular scenery. The Monks depart Harlowton at 8:00 and by 9:00 they have passed through White Sulphur Springs, Montana, stopping in Townsend, Montana, "the first city on the Missouri River" located at the southern tip of Canyon Ferry Lake. There they jog north following the western curve of the Helena National Forest. This leads them to the state capital, Helena, Montana. With Chris way ahead, and Hofey way behind, they both somehow make it to Missoula, Montana by 1:30. But George, Dan and Dave go missing, probably visiting a Harley dealer along the way. (I wonder if Lewis & Clark stopped at the Harley dealer?) From here they must decide whether to try for Lolo Pass, but a 60% chance of heavy rain might decide for them. BREAKING: It's official, as of 3:00 this afternoon, Hofey is no longer traveling with the Iron Monks. They stopped to rest in a beautiful area just outside of Missoula, at the amazing Lumberjack Saloon, where they were having such a great time they just didn't feel like leaving. Well, for those of you who know Hofey, he can't drink and he can't sit still. So he bought them all a beer, gave them all a hug, bid them all a safe journey, then struck off all by himself. Right over Lolo Pass and into eight (8) rainstorms. Musta been some kinda Native American cleansing ceremony. I don't know. Then down, down, deep into the bowels of the canyon at the confluence of the Salmon rivers he went, into a tiny town where US 95 becomes the main street. Watered his horse by 7:00; by 8:00, hit the hay. Day's end: Riggins, Idaho.

August 12 562 miles
Out the door at 6:56am. Traveling alone has its advantages. Wending his way south through the canyon, the air is foggy and cold, and when he pulls into Payette, Idaho at 9:00, the chaps do not get pulled off. He has Crispy Creme Doughnuts for breakfast. Always good for the road. No news on the other Iron Monks. Probably won't for the rest of the trip unless someone out there adds it to the comments. However, I do have an update on Bonnie & Clyde: they're still at large. By late afternoon, Hofey has hauled-ass to Lovelock, Nevada where he says he will stay the night. At 5:15 he calls from a hotel room in Reno - down the road a piece another 100 miles - where he finally lands for the day. After a bite to eat, he plays the slot machines a bit in the casino, and sinks into bed early. What a very long distance he has ridden. 562 miles. All so that he can be home by tomorrow. Day's end: Reno, Nevada

August 13
Friday the 13th - what a lucky day! Hofey's coming home! At 6:45 he sets out from Reno on the final leg of his journey, with only a few more hundred miles to go. It will be good to have him back. George, Dan, Dave and Chris are still out there, so if you have any news on them, please update us in the comment section below. I've changed the settings to make it as simple as possible. Godspeed, Iron Monks. We love you. After 15 days and 4,933 miles on the road, Hofey reached his final destination, home, at 11:00am on Friday the 13th of August 2010. Day's end: San Rafael, California.


Iron Hofey

Iron Hofey

Since July 30th I've had a lot of fun bringing you the daily adventures of Hofey's two week motorcycle trip. I hope it has given you a small sense of excitement of their enormous undertaking. Thanks to everyone for following along. For the loved ones of the Iron Monks, I hope it has helped to bring you a little bit closer to them. Ride free!

Follow Hofey's progress, pinpointed daily on Google Maps

Hofey's Route

Please join the conversation and let us know who you are.

1. Scroll all the way down to "Post a Comment"
2. Type your message within the box
3. In the "Comment as" drop-down menu, select "Name/URL"
4. Type in your name, ignore URL, click "Continue"
4. Click "Post Comment"



h ♥ m e

i love you just the way you are, please come h ♥ m e
where you can linger in 10,000 rooms
such as these...

brad ford via desire to inspire

haynes roberts living

tomscheerer simple

nicholas haslam via cotedetexas

uxus design

rolandbello olive


Darryl Carter

srgambrell basementkitchen1


annie schlechter



J. E. N.



via this is glam


Frédéric Méchiche


Frédéric Méchiche

Vida ramar

sokna hem dining detail

skona hem bath

Frédéric Méchiche


Vintage Home with Family & Bikes


shedding light on shopping

Sometimes you just want your money back. The last time I went to IKEA I had the rather distasteful task of returning something outside their standard return policy. One item had an opened carton and another was past it's return date. Having been in customer service myself for 30 years, I'd like to pass along a few how-to-return how-tos that might be of service.

First, don't hesitate. Stores know that no matter how good their merchandise, their displays, their sales people, and their prices, the first order of business is to get you into the store. If you return something, you will probably buy something. For this reason, any store worth its stuff always welcomes returns. So go for it.

Second, be reasonable. During my stint at The Container Store, a woman brought in a piece of Elfa she had used for 17 years. She said it was beat up. Y'think? But she did get her money back. I dare say, most stores will not be as accommodating as that. Unless the product has failed, merchandise should be in good condition, still on the shelves, in its packaging and with that all important receipt.

Third, honey catches more flies than vinegar. People who storm in angry, arrogant, demanding and threatening will get zilch - or thrown out. Well behaved children get the icecream. When I returned my purchases to IKEA, the first thing I said was: "I screwed up" and they were eating out of the palm of my hand from there on. Nice guys can finish first.

Apartment Therapy previews new products at IKEA

The Best of San Francisco: City Guide

Apartment Therapy previews new products at IKEA


a sow's ear

Melanie Renn

Back in 1998 I sold the fabulous but no longer affordable five bedroom Eichler I owned for nine years, moved right to the wrong side of the tracks (aka Highway 101) where Michael and I bought our 1974 Glage manufactured home (aka trailer). Cash in full. No mortgage.

I still get a kick out of the fact that I traded in my $4000-a-year property taxes for a $135-a-year vehicle renewal. Seriously. No, of course it's not a vehicle, but the politicians in Sacramento didn't figure that out until a few years after we bought our unmobilehome. Same location, better deal.

Right before we took possession, I shot a roll of film to help me visualize what I could do with it. Get ready for a good laugh. Looking at the Then and Now, I honestly don't know how we found the courage. No wonder I was suicidal for two years.

What $400,000 will get you in various locations across the country

Melanie Renn

Melanie Renn

Melanie Renn

Melanie Renn

Melanie Renn

Melanie Renn

Melanie Renn

Melanie Renn


yes it IS all black and white

One can never have too many good garden rooms, can one? Here's another. Found on Sköna Hem, via Emma's Blog, both featuring many more views.

Johan Carlsson | Sköna Hem

And here you see it through the livingroom doorway, its black windows repeating the graphic-ness of the Pia patterned chaise. Woo!

Johan Carlsson | Sköna Hem


up early

good morning everyone! i'm up and at em early today. we're heading for the redwoods! be back in a few days, hopefully with a cleared out head. don't behave yourselves...


The Creativity Crisis


How Creative Are You?

The Creativity Crisis

For the first time, research shows that American creativity is declining. What went wrong—and how we can fix it.

by Po Bronson and Ashley Merryman

Newsweek | July 10, 2010

Back in 1958, Ted Schwarzrock was an 8-year-old third grader when he became one of the “Torrance kids,” a group of nearly 400 Minneapolis children who completed a series of creativity tasks newly designed by professor E. Paul Torrance. Schwarzrock still vividly remembers the moment when a psychologist handed him a fire truck and asked, “How could you improve this toy to make it better and more fun to play with?” He recalls the psychologist being excited by his answers. In fact, the psychologist’s session notes indicate Schwarzrock rattled off 25 improvements, such as adding a removable ladder and springs to the wheels. That wasn’t the only time he impressed the scholars, who judged Schwarzrock to have “unusual visual perspective” and “an ability to synthesize diverse elements into meaningful products.”

The accepted definition of creativity is production of something original and useful, and that’s what’s reflected in the tests. There is never one right answer. To be creative requires divergent thinking (generating many unique ideas) and then convergent thinking (combining those ideas into the best result).

In the 50 years since Schwarzrock and the others took their tests, scholars—first led by Torrance, now his colleague, Garnet Millar—have been tracking the children, recording every patent earned, every business founded, every research paper published, and every grant awarded. They tallied the books, dances, radio shows, art exhibitions, software programs, advertising campaigns, hardware innovations, music compositions, public policies (written or implemented), leadership positions, invited lectures, and buildings designed.

Nobody would argue that Torrance’s tasks, which have become the gold standard in creativity assessment, measure creativity perfectly. What’s shocking is how incredibly well Torrance’s creativity index predicted those kids’ creative accomplishments as adults. Those who came up with more good ideas on Torrance’s tasks grew up to be entrepreneurs, inventors, college presidents, authors, doctors, diplomats, and software developers. Jonathan Plucker of Indiana University recently reanalyzed Torrance’s data. The correlation to lifetime creative accomplishment was more than three times stronger for childhood creativity than childhood IQ.

News Week: How Creative Are You?

Like intelligence tests, Torrance’s test—a 90-minute series of discrete tasks, administered by a psychologist—has been taken by millions worldwide in 50 languages. Yet there is one crucial difference between IQ and CQ scores. With intelligence, there is a phenomenon called the Flynn effect—each generation, scores go up about 10 points. Enriched environments are making kids smarter. With creativity, a reverse trend has just been identified and is being reported for the first time here: American creativity scores are falling.

Kyung Hee Kim at the College of William & Mary discovered this in May, after analyzing almost 300,000 Torrance scores of children and adults. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward. “It’s very clear, and the decrease is very significant,” Kim says. It is the scores of younger children in America—from kindergarten through sixth grade—for whom the decline is “most serious.”

The potential consequences are sweeping. The necessity of human ingenuity is undisputed. A recent IBM poll of 1,500 CEOs identified creativity as the No. 1 “leadership competency” of the future. Yet it’s not just about sustaining our nation’s economic growth. All around us are matters of national and international importance that are crying out for creative solutions, from saving the Gulf of Mexico to bringing peace to Afghanistan to delivering health care. Such solutions emerge from a healthy marketplace of ideas, sustained by a populace constantly contributing original ideas and receptive to the ideas of others.

It’s too early to determine conclusively why U.S. creativity scores are declining. One likely culprit is the number of hours kids now spend in front of the TV and playing videogames rather than engaging in creative activities. Another is the lack of creativity development in our schools. In effect, it’s left to the luck of the draw who becomes creative: there’s no concerted effort to nurture the creativity of all children.

News Week: How Creative Are You?

Around the world, though, other countries are making creativity development a national priority. In 2008 British secondary-school curricula—from science to foreign language—was revamped to emphasize idea generation, and pilot programs have begun using Torrance’s test to assess their progress. The European Union designated 2009 as the European Year of Creativity and Innovation, holding conferences on the neuroscience of creativity, financing teacher training, and instituting problem-based learning programs—curricula driven by real-world inquiry—for both children and adults. In China there has been widespread education reform to extinguish the drill-and-kill teaching style. Instead, Chinese schools are also adopting a problem-based learning approach.

Plucker recently toured a number of such schools in Shanghai and Beijing. He was amazed by a boy who, for a class science project, rigged a tracking device for his moped with parts from a cell phone. When faculty of a major Chinese university asked Plucker to identify trends in American education, he described our focus on standardized curriculum, rote memorization, and nationalized testing. “After my answer was translated, they just started laughing out loud,” Plucker says. “They said, ‘You’re racing toward our old model. But we’re racing toward your model, as fast as we can.’ ”

Overwhelmed by curriculum standards, American teachers warn there’s no room in the day for a creativity class. Kids are fortunate if they get an art class once or twice a week. But to scientists, this is a non sequitur, borne out of what University of Georgia’s Mark Runco calls “art bias.” The age-old belief that the arts have a special claim to creativity is unfounded. When scholars gave creativity tasks to both engineering majors and music majors, their scores laid down on an identical spectrum, with the same high averages and standard deviations. Inside their brains, the same thing was happening—ideas were being generated and evaluated on the fly.

Researchers say creativity should be taken out of the art room and put into homeroom. The argument that we can’t teach creativity because kids already have too much to learn is a false trade-off. Creativity isn’t about freedom from concrete facts. Rather, fact-finding and deep research are vital stages in the creative process. Scholars argue that current curriculum standards can still be met, if taught in a different way.

News Week: How Creative Are You?

To understand exactly what should be done requires first understanding the new story emerging from neuroscience. The lore of pop psychology is that creativity occurs on the right side of the brain. But we now know that if you tried to be creative using only the right side of your brain, it’d be like living with ideas perpetually at the tip of your tongue, just beyond reach.

When you try to solve a problem, you begin by concentrating on obvious facts and familiar solutions, to see if the answer lies there. This is a mostly left-brain stage of attack. If the answer doesn’t come, the right and left hemispheres of the brain activate together. Neural networks on the right side scan remote memories that could be vaguely relevant. A wide range of distant information that is normally tuned out becomes available to the left hemisphere, which searches for unseen patterns, alternative meanings, and high-level abstractions.

Having glimpsed such a connection, the left brain must quickly lock in on it before it escapes. The attention system must radically reverse gears, going from defocused attention to extremely focused attention. In a flash, the brain pulls together these disparate shreds of thought and binds them into a new single idea that enters consciousness. This is the “aha!” moment of insight, often followed by a spark of pleasure as the brain recognizes the novelty of what it’s come up with.

Now the brain must evaluate the idea it just generated. Is it worth pursuing? Creativity requires constant shifting, blender pulses of both divergent thinking and convergent thinking, to combine new information with old and forgotten ideas. Highly creative people are very good at marshaling their brains into bilateral mode, and the more creative they are, the more they dual-activate.

Is this learnable? Well, think of it like basketball. Being tall does help to be a pro basketball player, but the rest of us can still get quite good at the sport through practice. In the same way, there are certain innate features of the brain that make some people naturally prone to divergent thinking. But convergent thinking and focused attention are necessary, too, and those require different neural gifts. Crucially, rapidly shifting between these modes is a top-down function under your mental control. University of New Mexico neuroscientist Rex Jung has concluded that those who diligently practice creative activities learn to recruit their brains’ creative networks quicker and better. A lifetime of consistent habits gradually changes the neurological pattern.

News Week: How Creative Are You?

A fine example of this emerged in January of this year, with release of a study by University of Western Ontario neuroscientist Daniel Ansari and Harvard’s Aaron Berkowitz, who studies music cognition. They put Dartmouth music majors and nonmusicians in an fMRI scanner, giving participants a one-handed fiber-optic keyboard to play melodies on. Sometimes melodies were rehearsed; other times they were creatively improvised. During improvisation, the highly trained music majors used their brains in a way the nonmusicians could not: they deactivated their right-temporoparietal junction. Normally, the r-TPJ reads incoming stimuli, sorting the stream for relevance. By turning that off, the musicians blocked out all distraction. They hit an extra gear of concentration, allowing them to work with the notes and create music spontaneously.

Charles Limb of Johns Hopkins has found a similar pattern with jazz musicians, and Austrian researchers observed it with professional dancers visualizing an improvised dance. Ansari and Berkowitz now believe the same is true for orators, comedians, and athletes improvising in games.

The good news is that creativity training that aligns with the new science works surprisingly well. The University of Oklahoma, the University of Georgia, and Taiwan’s National Chengchi University each independently conducted a large-scale analysis of such programs. All three teams of scholars concluded that creativity training can have a strong effect. “Creativity can be taught,” says James C. Kaufman, professor at California State University, San Bernardino.

What’s common about successful programs is they alternate maximum divergent thinking with bouts of intense convergent thinking, through several stages. Real improvement doesn’t happen in a weekend workshop. But when applied to the everyday process of work or school, brain function improves.

So what does this mean for America’s standards-obsessed schools? The key is in how kids work through the vast catalog of information. Consider the National Inventors Hall of Fame School, a new public middle school in Akron, Ohio. Mindful of Ohio’s curriculum requirements, the school’s teachers came up with a project for the fifth graders: figure out how to reduce the noise in the library. Its windows faced a public space and, even when closed, let through too much noise. The students had four weeks to design proposals.

News Week: How Creative Are You?

Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. How does sound travel through materials? What materials reduce noise the most? Then, problem-finding—anticipating all potential pitfalls so their designs are more likely to work. Next, idea-finding: generate as many ideas as possible. Drapes, plants, or large kites hung from the ceiling would all baffle sound. Or, instead of reducing the sound, maybe mask it by playing the sound of a gentle waterfall? A proposal for double-paned glass evolved into an idea to fill the space between panes with water. Next, solution-finding: which ideas were the most effective, cheapest, and aesthetically pleasing? Fiberglass absorbed sound the best but wouldn’t be safe. Would an aquarium with fish be easier than water-filled panes?

Then teams developed a plan of action. They built scale models and chose fabric samples. They realized they’d need to persuade a janitor to care for the plants and fish during vacation. Teams persuaded others to support them—sometimes so well, teams decided to combine projects. Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone.

Along the way, kids demonstrated the very definition of creativity: alternating between divergent and convergent thinking, they arrived at original and useful ideas. And they’d unwittingly mastered Ohio’s required fifth-grade curriculum—from understanding sound waves to per-unit cost calculations to the art of persuasive writing. “You never see our kids saying, ‘I’ll never use this so I don’t need to learn it,’ ” says school administrator Maryann Wolowiec. “Instead, kids ask, ‘Do we have to leave school now?’ ” Two weeks ago, when the school received its results on the state’s achievement test, principal Traci Buckner was moved to tears. The raw scores indicate that, in its first year, the school has already become one of the top three schools in Akron, despite having open enrollment by lottery and 42 percent of its students living in poverty.

With as much as three fourths of each day spent in project-based learning, principal Buckner and her team actually work through required curricula, carefully figuring out how kids can learn it through the steps of Treffinger’s Creative Problem-Solving method and other creativity pedagogies. “The creative problem-solving program has the highest success in increasing children’s creativity,” observed William & Mary’s Kim.

News Week: How Creative Are You?

The home-game version of this means no longer encouraging kids to spring straight ahead to the right answer. When UGA’s Runco was driving through California one day with his family, his son asked why Sacramento was the state’s capital—why not San Francisco or Los Angeles? Runco turned the question back on him, encouraging him to come up with as many explanations as he could think of.

Preschool children, on average, ask their parents about 100 questions a day. Why, why, why—sometimes parents just wish it’d stop. Tragically, it does stop. By middle school they’ve pretty much stopped asking. It’s no coincidence that this same time is when student motivation and engagement plummet. They didn’t stop asking questions because they lost interest: it’s the other way around. They lost interest because they stopped asking questions.

Having studied the childhoods of highly creative people for decades, Claremont Graduate University’s Mihaly Csikszentmihalyi and University of Northern Iowa’s Gary G. Gute found highly creative adults tended to grow up in families embodying opposites. Parents encouraged uniqueness, yet provided stability. They were highly responsive to kids’ needs, yet challenged kids to develop skills. This resulted in a sort of adaptability: in times of anxiousness, clear rules could reduce chaos—yet when kids were bored, they could seek change, too. In the space between anxiety and boredom was where creativity flourished.

It’s also true that highly creative adults frequently grew up with hardship. Hardship by itself doesn’t lead to creativity, but it does force kids to become more flexible—and flexibility helps with creativity.

In early childhood, distinct types of free play are associated with high creativity. Preschoolers who spend more time in role-play (acting out characters) have higher measures of creativity: voicing someone else’s point of view helps develop their ability to analyze situations from different perspectives. When playing alone, highly creative first graders may act out strong negative emotions: they’ll be angry, hostile, anguished. The hypothesis is that play is a safe harbor to work through forbidden thoughts and emotions.

News Week: How Creative Are You?

In middle childhood, kids sometimes create paracosms—fantasies of entire alternative worlds. Kids revisit their paracosms repeatedly, sometimes for months, and even create languages spoken there. This type of play peaks at age 9 or 10, and it’s a very strong sign of future creativity. A Michigan State University study of MacArthur “genius award” winners found a remarkably high rate of paracosm creation in their childhoods.

From fourth grade on, creativity no longer occurs in a vacuum; researching and studying become an integral part of coming up with useful solutions. But this transition isn’t easy. As school stuffs more complex information into their heads, kids get overloaded, and creativity suffers. When creative children have a supportive teacher—someone tolerant of unconventional answers, occasional disruptions, or detours of curiosity—they tend to excel. When they don’t, they tend to underperform and drop out of high school or don’t finish college at high rates.

They’re quitting because they’re discouraged and bored, not because they’re dark, depressed, anxious, or neurotic. It’s a myth that creative people have these traits. (Those traits actually shut down creativity; they make people less open to experience and less interested in novelty.) Rather, creative people, for the most part, exhibit active moods and positive affect. They’re not particularly happy—contentment is a kind of complacency creative people rarely have. But they’re engaged, motivated, and open to the world.

The new view is that creativity is part of normal brain function. Some scholars go further, arguing that lack of creativity—not having loads of it—is the real risk factor. In his research, Runco asks college students, “Think of all the things that could interfere with graduating from college.” Then he instructs them to pick one of those items and to come up with as many solutions for that problem as possible. This is a classic divergent-convergent creativity challenge. A subset of respondents, like the proverbial Murphy, quickly list every imaginable way things can go wrong. But they demonstrate a complete lack of flexibility in finding creative solutions. It’s this inability to conceive of alternative approaches that leads to despair. Runco’s two questions predict suicide ideation—even when controlling for preexisting levels of depression and anxiety.

News Week: How Creative Are You?

In Runco’s subsequent research, those who do better in both problem-finding and problem-solving have better relationships. They are more able to handle stress and overcome the bumps life throws in their way. A similar study of 1,500 middle schoolers found that those high in creative self-efficacy had more confidence about their future and ability to succeed. They were sure that their ability to come up with alternatives would aid them, no matter what problems would arise.

When he was 30 years old, Ted Schwarzrock was looking for an alternative. He was hardly on track to becoming the prototype of Torrance’s longitudinal study. He wasn’t artistic when young, and his family didn’t recognize his creativity or nurture it. The son of a dentist and a speech pathologist, he had been pushed into medical school, where he felt stifled and commonly had run-ins with professors and bosses. But eventually, he found a way to combine his creativity and medical expertise: inventing new medical technologies.

Today, Schwarzrock is independently wealthy—he founded and sold three medical-products companies and was a partner in three more. His innovations in health care have been wide ranging, from a portable respiratory oxygen device to skin-absorbing anti-inflammatories to insights into how bacteria become antibiotic-resistant. His latest project could bring down the cost of spine-surgery implants 50 percent. “As a child, I never had an identity as a ‘creative person,’ ” Schwarzrock recalls. “But now that I know, it helps explain a lot of what I felt and went through.”

Creativity has always been prized in American society, but it’s never really been understood. While our creativity scores decline unchecked, the current national strategy for creativity consists of little more than praying for a Greek muse to drop by our houses. The problems we face now, and in the future, simply demand that we do more than just hope for inspiration to strike. Fortunately, the science can help: we know the steps to lead that elusive muse right to our doors.